FAST FASHION : noun
– inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends
According to The Guardian (you can read the full article here), the fashion industry as a whole is contributing to climate change more than the aeronautical and shipping industries combined. In the past 15 years, global clothing production has doubled to meet demand. But it has left a trail of cast-offs, with more than half of fast fashion items thrown away in less than a year.
Polyester is the most popular fabric used for fashion but when polyester garments are washed in domestic washing machines they shed microfibres that add to the increasing levels of plastic in our oceans.
The high street is responding to us and our desire to consume. We have become addicted to the dopamine hit we get when we buy a new item. That happiness surge when you find a bargain, we’ve all experienced it! The good news is that, like with any habit, we can take some small steps which turn into lifestyle changes which ultimately leave you (and your pocket) feeling better off.
We started Brix as a place to document our journey to a slower pace around consumption, to develop new mindsets around what “new” means and to challenge ourselves to be more creative with what we already own. Our theory is if we look deeper into what our personal style is then we wouldn’t feel the need to “keep up”.
We have found a freedom as we’ve decluttered our diaries by not heading to the shops and in our experience, less physical clutter has contributed to a less cluttered mind.
We loved hanging out with Laura and chatting about fast fashion with regard to the growing environmental concerns as well as the fair treatment of garment workers.
- Fire everything onto your bed and hang it up differently (do this with a mate for next level banter).
- Put some stuff away for 3 months (things you haven’t worn in a while).
- Make borrowing normal (just do it couple of times and this will happen naturally).
- Check out the Depop app for preloved items at great prices
- Invest in good quality staples from sustainable brands such as Olive Clothing and Everlane.
1. Fun/Statement items in bright colours 2. Band tees
3. Leather jackets/belts/bags
4. Denim jackets/jeans
5. Oversize blazers – mens!
Blog contributers @brixcollective_ follow us on Instagram for latest fashion adventures.